We Measure Everything in Schools. Except the Thing That Matters Most.

Reading, writing, numeracy, attendance: we could tell you how every student was tracking. How they were actually feeling? We only found out when the phone rang. This is the story of how that changed, and why Term 4 is on us.

Dale Sidebottom & Paul Campbell·Sep 2026·6-min read

It almost always started with the phone.

A parent on the other end of the line. A referral landing in an inbox. A teacher in the doorway at 3:40pm, saying the words every school leader dreads: "Have you got a minute? It's about one of my kids."

We're Dale and Paul. We spent most of our careers as teachers and school leaders, and for years Paul was Assistant Principal of Wellbeing at a very big school, leading a team of ten brilliant people. This is the story of the phone calls, the question they left behind, and what we decided to do about it.

We could measure everything

Every single term, we measured reading. Writing. Numeracy. Attendance. We had data walls, spreadsheets and tracking tools. Ask us about almost any student in the school and we could tell you exactly how they were going academically, down to the decimal point.

But ask us how that same child was actually feeling? How they were sleeping, whether they had someone to sit with at lunch, whether they were quietly carrying something far too heavy for a kid to carry?

We didn't know. Not really. Not until the phone rang.

And every single time, the same thought would land in the pit of our stomachs:

It was never the people

Let's be really clear about this. Paul's team was extraordinary. They cared deeply. They gave up lunch breaks and weekends and pieces of themselves for those kids. The issue was never the people.

The issue was the model.

Wellbeing programs were adult-led and reactive. Adults ran them. Adults noticed. Adults stepped in, after the fact. And the students, the very people whose wellbeing it was, had almost no say and almost no tools to take control of their own health and happiness.

We were asking children to wait until something went wrong, and then hoping a grown-up would notice in time.

Two questions that changed everything

So we started asking two questions. Questions we could not stop asking.

  1. What if students could tell us how they're really feeling, in a way that is fun and safe?
  2. What if, instead of being managed, they were handed real agency over their own wellbeing?

That is how The Better Us Project was born: a student-led platform built on one simple idea.

Kindness is the currency. Kindness earns screen time. Students earn their progress by doing good for others.
Four habits, one thriving classroom: Play, Exercise, Gratitude and Giving.

Students earn progress through acts of kindness, empathy and gratitude, alongside play, exercise and giving. Kindness even earns screen time. Every day, each student checks in on how they are really going, and in doing so tells their teachers what no survey ever could.

It takes about 30 seconds. And there are zero spreadsheets for teachers. Ever. We've been the teachers drowning in admin. We were never going to hand you one more thing to run.

30 seconds that change the culture. And the best part? They will ask to do it.
Zero spreadsheets, ever. Easy for teachers, exciting for students. University-backed, La Trobe, 2024.

See it for yourself

Words only go so far. Watch it in action, and see what happens when students are handed the keys to their own wellbeing.

The Better Us Project, in action.
Try it free for Term 4

From one school to 61

We launched at the start of this year. Since then, The Better Us Project has grown to 61 schools across the country and around the world.

And honestly? What we're seeing has moved us more than anything in our careers. It's changing the way schools connect. It's giving the quietest kids in the room a voice. It's helping students who might once have slipped through the cracks get noticed, early, on an ordinary Tuesday morning instead of after a phone call.

We don't say this lightly. We truly believe it is helping save lives.

We weren't the only ones who noticed. In May, the Herald Sun told the story, speaking with the educators running the program in their schools.

Herald Sun feature, May 2026: "The program equips students with the confidence to speak up." Featuring Jacob Gough, Head of Wellbeing at St Peter Apostle Primary, Joshua Cukierman of McKinnon Secondary College, and Paul Campbell, parent and co-founder.
As featured in the Herald Sun, May 2026. Picture: Ian Currie, Herald Sun.

Better me. Better us.

It starts with one student deciding to become a better me.

When enough of us do that, a classroom becomes a better us. Then a school. Then a whole community.

Everybody, better together.

61 schools already using The Better Us Project, with gamified classroom adventures built on kindness, empathy and gratitude.
Term 4 is on us. Trial The Better Us Project in your school, free, for the whole term.

Our invitation to you: Term 4 is on us

Which brings us to why we wrote this.

Any school that would like to trial The Better Us Project can have it free for the whole of Term 4. No pressure. No obligation. Test it, trial it, and see how it works with your students and your teachers. We've seen the impact firsthand, and we would love you to see it too.

Free for all of Term 4. Trial it, understand it, no pressure. Absolutely zero obligation.
Try it now. Launch in 2027. Open to any school that wants to trial it. Start your free trial at thebetterusproject.com/schools.

If it's right for your school, we'll be opening the program to many more schools in 2027. This term is your chance to be part of the story first.

Start your free Term 4 trial

Because the next time a child in your school is quietly struggling, we don't want you to find out from the phone. We want you to already know. And we want that child to already have the tools, the voice and the kindness around them to take the first step themselves.

We'd love to have you with us.

Dale and Paul, The School of Play & The Better Us Project

Take it home

Branded PDF: We Measure Everything in Schools. Except the Thing That Matters Most.

A printable 2-page summary with the key takeaways. Perfect for staffroom walls, fridge doors, or the back of a planner.

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